XYWAV Elephant in the Room campaign
Launched to foster dialogue among doctors and patients, this campaign aimed to shed light on a significant issue— the high sodium content in most oxybate medications for narcolepsy. XYWAV is a lower-sodium oxybate, especially beneficial for narcolepsy patients facing elevated risks of cardiovascular comorbidities. Since the campaign's inception, XYWAV has risen to become the leading prescribed oxybate, with a notable 79% surge in product sales in 2022.

2023 Manny Award Finalist - Best Rare Disease Campaign
2023 Fierce Pharma Marketing Awards Winner - Professional Campaign
2023 Apex Awards Winner - Rare Disease Campaign

I contributed to brainstorming sessions to generate ideas for the campaign and curated artwork images to enhance the visual content. I also designed the type treatments throughout.

Healthcare provider and patient websites utilizing the “elephant in the room” campaign.